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With the opening Thursday night of the Rosedale theatre, Ross avenue, the latest type of structural and service features, and the second largest main theatre floor in the city, seating 729 persons, Rosedale residents will have their own neighborhood playhouse furnishing motion picture entertainment representing the works of the leading film producers.
The theatre was completed and formerly turned over to the management, Harry Kornblum and John K. Jennings, joint owners Friday. It is a brick and steel building with concrete main floor of the semi-fireproof type, 50 feet front and 128 feet deep. The frontage section is two stories high. An attractive store adjoins either side of the central entrance lobby.
The main floor is furnished with 729 opera-type folding seat chairs. Walls and ceiling are decorated in cream pink and green color scheme. Pretty draperies are provided. It is heated by steam through an oil-burning furnace. Heat regulation is secured through thermostatic device automatically operated. The ventilating system discharges and renews the air supply every five minutes.
The lighting system is rheostatically controlled. The motion picture machine installed in the balcony at the rear is a Motion-graphic type with reflecting arc attachment used in the largest theatres. A tear-proof screen known as the Silver Screen is used. The theatre is equipped with a Pipe organ specially designed for this theatre.
The theatre has been well planned for safety according to architects. Sets of three double doors are provided at front and rear. With fire alarms installed in the motion picture operator's balcony and on the stage.
With approximately 1200 homes within a radius of 10 (?) blocks, we feel that the new theatre fills a long felt want in the neighborhood," Mr. Jennings said.
Harry Kornblum, joint owner, and present manager of the Franklin theatre, has been identified with the management of motion picture films of the country, he announced.
The second story comprises manager's office, picture machines operator's booth, and storage room.
The M. J. Hoffman Construction company completed general construction from plans designed by Fowler and Karges, local architects. Specialized contracts were filled by S. A. Schmitt Plumbing company, heating and ventilating; Grant-Waters Plumbing company, plumbing; Althof-Howard Electric company, electric wiring; Frnech Electrical Fixtures company, fixtures; and Redman Mus.. company, organ installation.