This photo was actually taken for the service station just opening. It is dated as December 16, 1939. Frontier Marshal and A Christmas Carol are showing at the Washington. IMDb dates Frontier Marshal as either 1934 or 1939 (two different movies). One of 23 listed versions of A Christmas Carol was done in 1938. Newman was a professional photographer who kept records of his photographs. More than likely the December 16, 1939 date is accurate.